Being “pre-promoted”, “pre-pregnant”, or starting a “pre-diet”, sounds absurd, right? Sufi thought the same about the pre-approved car credits, so in 2018 the brand decided to quit the price war and dared to eliminate the “pre” from the car credits and from senseless situations of life. This decision boosted their car credit sales and became the turning point for the brand success in Colombia.
Summary:
Being “pre-promoted”, “pre-pregnant”, or starting a “pre-diet”, sounds absurd, right? Sufi thought the same about the pre-approved car credits, so in 2018 the brand decided to quit the price war and dared to eliminate the “pre” from the car credits and from senseless situations of life. This decision boosted their car credit sales and became the turning point for the brand success in Colombia.
My role from the ad agency:
Lead the brand and communication strategy, and set the foundations for the upcoming successful ad campaigns of the brand.
