Sr Toronjo- Brand Launching Campaign.

Summary:

After struggling a couple of times in the grapefruit segment, the soft drink maker Postobón dared to launch a "regueton's artist" instead of merely a grapefruit soda. The result? Won an important share of the market in that segment and captured the attention of the gen Z’s.

My role within the ad agency:

Leading the process, from the creation of the brand’s name and the strategy, to the launching and consolidation of the artist and the soda.