I'm a Positioning and Marketing Messaging Consultant.
I help businesses to communicate their value clearly by crafting marketing messages relevant to their customers.
Colombian living in Panamá. Husband of Susi and father of Emiliano.
Industrial Engineer, Strategic Marketing Specialist, Digital Marketing Master.
+18 years of experience in the Latin America's marketing and advertising industry.
I’ve worked with big, medium and small clients in several industries.
Creative work that has won awards at effectivity and creativity festivals.
For 15 years, I worked in advertising agencies with big global and regional brands. Then, I remotely integrated creative teams, small agencies, and clients for nearly a year.
Since 2 years, I've been guiding Startups and B2B businesses to improve their value propositions and bring relevance to their messaging and marketing materials.
Book a free 30-minutes consultation
Concepts from several authors and some marketing basics inspired the methodology I designed and proved.
It has 3 key considerations:
