Nicolás Duarte - Who am I?

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Let me tell you who I am and why I’m in this business.

Throughout my career with brands, advertising agencies, and many talented teams, I've nurtured a passion for marketing communications and its power to influence good people's decisions.

Colombian living in Switzerland. Spanish and English speaker. French student.

Industrial Engineer, Strategic Marketing Specialist, Digital Marketing Master.

+17 years of experience in the Latin America's marketing and advertising industry.

I’ve worked with big, medium and small clients in several industries.

Creative work that has won awards at effectivity and creativity festivals.

Why I do this?

I’m in this business because I believe Words lead to action.

Words speak louder than actions.

Yes, stop for a second and think about it. There’s proof all over the place: A song you hear, an insult you receive, a book you read, a speech you witness, a thought you have, a compliment you love, or an ad you click.

All those words have encouraged you to do something, right? all of them have made you feel something and boosted you into action.
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Words lead to actions; that’s why they’re more powerful, so choose them wisely to make others sing, picture something, inspire, move masses or bring someone closer to your fantastic product.

Let’s write a couple of them together.

My Maxims.

Life Maxims.

1
Believe in yourself:
You're much better than you think. Dream it and do it. Don’t let anything or anyone make you doubt what you're capable of.
2
Attitude is everything:
It lives within us. It can be boosted and improved. So open your mind, embrace change, and always have fun.
3
Healthy Optimism:
Smile often. Strive for it. Be present. If sh*t happens, things will get better with time.
4
Be brave and disciplined:
Persist. Take risks. Stop complaining. Get s*it done. Trust in the process. You are the master of your fate, the captain of your soul.
5
Always. Move. Forward:
What's done, it's done. Don't overthink it. Get over it fast. Tomorrow, a rematch awaits you.

My Maxims.

Pro Maxims.

1
We're human beings:
Nobody's perfect. We all commit mistakes and learn from them. Respect each other. Be honest with each other. Forgive each other. Support each other.
2
Teamwork:
It's the way we create things with other people. It requires communication, trust, discipline, and pushing hard on each other.
3
Thinking big:
Believe that you can accomplish anything if you put your mind to it. It requires getting a bit uncomfortable and bravery to face the unknown.
4
Resilience and toughness:
Life is hard, and business is too. You must face your fears, resist, take a deep breath, and always stay positive. Move forward. Don’t quit.
5
Learning is endless:
No matter what, you must remain hungry to learn from everything and anyone. We're never too old or wise to acquire new knowledge and improve.

My Maxims.

Communication Maxims.

1
Simple is better:
Simplicity is compelling, especially in marketing communications. Ease people the understanding of what you’re willing to say to them.
2
This is business nor art:
Our ultimate goal is to help companies sell a product, gain a customer, position a brand, or grow a business. Never. Forget. That.
3
Fight for their attention:
Everyone is after the attention of everyone. Not only brands. Dig deep enough to find the right trigger. Appeal to emotion and be creative.
4
From friction comes fire*:
Clients, creatives, executives, customers, you name it. The best ideas and solutions come to life when the team's arguments collide.
5
Save your ego for later:
Our ego is our own worst enemy. Nowadays, there’s no room for individualism and arrogance. The best ideas can come from anyone.

You can get more customers by improving your marketing communications.

Whether you have a B2C or a B2B business, well-crafted marketing communications can resonate with your customers and encourage them to act.

Tell me your needs, and let's start growing your business.

Book a free 30-minutes consultation