Life and traditional banks taught us that money is a personal matter (my account, my credit card, my money). However, we’re “social animals” and we enjoy crowdfunding, lending money to friends or saving money as a family, in other words, we love to move it “with our pack”. Focusing on “the group”, and not only “the person” led Nequi to highly increase the app downloads.
Summary:
Life and traditional banks taught us that money is a personal matter (my account, my credit card, my money). However, we’re “social animals” and we enjoy crowdfunding, lending money to friends or saving money as a family, in other words, we love to move it “with our pack”. Focusing on “the group”, and not only “the person” led Nequi to highly increase the app downloads.
My role from the ad agency:
Lead the brand and communication strategy, and ensure the 360 execution of the ad campaign.
