Giving an own voice to the flagship product of your company after decades of living under the shadow of the master brand, requires courage and a very careful crafted message. So we thought, what if people saw life through the lens of our soda? Surely they will see it “rose color” because that’s color of Manzana Postobón. Demonstrating colombians that “la vie en rose” in fact exists, led the brand to grab market share points from Coca Cola.
Summary:
Giving an own voice to the flagship product of your company after decades of living under the shadow of the master brand, requires courage and a very careful crafted message. So we thought, what if people saw life through the lens of our soda? Surely they will see it “rose color” because that’s color of Manzana Postobón. Demonstrating colombians that “la vie en rose” in fact exists, led the brand to grab market share points from Coca Cola.
My role from the ad agency:
Lead the brand and communication strategy, and ensure a flawless execution of the ad campaign.
