1. Marketing Messaging.
Your marketing messaging should excel and outperform your competitors. I can help you gain clarity and relevance by working on these 4 elements:
- Industry analysis
Analyze your current marketing offer and research your competitors' communications and value propositions to discover the gaps you can fill and the edges you should harness.
- ICPs profiles
Pull together as much data of each customer segment -or stakeholder- as possible. Identify their pains, needs, and challenges, among other things. Knowing this will raise the relevance and effectiveness of the messaging.
- Value Propositions
Each customer segment or stakeholder perceives your brand's value differently. Translate your features into benefits and then establish relevant value propositions that ease their pains, needs, and challenges.
- Messages Map
Map out the strategic messaging you should provide to each customer segment, determine the action you want them to do, and identify the type of content they will find more valuable. It's the one-pager that summarizes your messaging strategy.